Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask why all these digital products are designed the way they are. It’s time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares: Chatbots that harass women. Signup forms that fail anyone who’s not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.Technically Wrong
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Sara Wachter-Boettcher runs Rare Union, a consultancy based in Philadelphia, and is the author of Technically Wrong, Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations with digital product and content strategy, and speaks at conferences worldwide.
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