Platform Revolution: How Networked Markets Are Transforming the Economy?and How to Make Them Work for You - Softcover

Parker, Geoffrey G.; Alstyne, Marshall W. Van; Choudary, Sangeet Paul

 
9780393354355: Platform Revolution: How Networked Markets Are Transforming the Economy?and How to Make Them Work for You
Softcover
ISBN 10: 0393354350 ISBN 13: 9780393354355
Verlag: Norton & Company, 2017

Inhaltsangabe

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.

Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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Über die Autorin bzw. den Autor

Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has been supported by the Department of Energy, the National Science Foundation, and numerous corporations. Parker advises senior leaders in government and business and is a frequent speaker at conferences and industry events. He received his BS from Princeton and his MS and PhD from MIT.

Von der hinteren Coverseite

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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Verlag
Norton & Company
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0393354350
ISBN 13 
9780393354355
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Norton & Company
makehurst@wwnorton.com

Wells 75-76
London
W1T 3QT
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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