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You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side - Hardcover

Lobel, Orly (University Of San Diego)

 
9780393254075: You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side
Hardcover
ISBN 10: 0393254070 ISBN 13: 9780393254075
Verlag: WW Norton & Co, 2017

Inhaltsangabe

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas whether conceived during work hours or on their own time Lobel s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

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Über die Autorin bzw. den Autor

Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother's studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.

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Verlag
WW Norton & Co
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0393254070
ISBN 13 
9780393254075
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
304
Kontakt zum Hersteller
Giunti Editore
n.pederzini@terminaldistribuzione.com

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