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Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are - Hardcover

Fraade-Blanar, Zoe; Glazer, Aaron M.

 
9780393249958: Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are
Hardcover
ISBN 10: 0393249956 ISBN 13: 9780393249958
Verlag: Norton & Company, 2017

Inhaltsangabe

As fandom sheds its stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organisations - from traditional businesses to tech startups - direct, real-time access to their most devoted consumers, and its easy to forget that this access flows both ways. This is the new fandom-based economy: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. From Polaroid to Makers Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to and live in this rapidly expanding fan-driven economy.

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Über die Autorinnen und Autoren

Zoe Fraade-Blanar is a faculty member of New York University's Interactive Telecommunications Program (ITP) and NYU Journalism. She is a cofounder and the CCO of the crowdsourced toy company Squishable.

Aaron M. Glazer is a cofounder and the CEO of Squishable. Previously, he worked as a consultant and journalist.

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Verlag
Norton & Company
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0393249956
ISBN 13 
9780393249958
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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