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Misbehaving: The Making of Behavioral Economics - Hardcover

Thaler, Richard H.

 
9780393080940: Misbehaving: The Making of Behavioral Economics
Hardcover
ISBN 10: 0393080943 ISBN 13: 9780393080940
Verlag: W. W. Norton & Company, 2015

Inhaltsangabe

MisbehavingTraditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Misbehaving

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Über die Autorin bzw. den Autor

Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.

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Verlag
W. W. Norton & Company
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0393080943
ISBN 13 
9780393080940
Einband
Gebundene Ausgabe
Anzahl der Seiten
415
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