Multidimensional scaling (MDS) is a technique for the analysis of similarity or dissimilarity data on a set of objects. Such data may be intercorrelations of test items, ratings of similarity on political candidates, or trade indices for a set of countries. MDS attempts to model such data as distances among points in a geometric space. The main reason for doing this is that one wants a graphical display of the structure of the data, one that is much easier to understand than an array of numbers and, moreover, one that displays the essential information in the data, smoothing out noise. There are numerous varieties of MDS. Some facets for distinguishing among them are the particular type of geometry into which one wants to map the data, the mapping function, the algorithms used to find an optimal data representation, the treatment of statistical error in the models, or the possibility to represent not just one but several similarity matrices at the same time. Other facets relate to the different purposes for which MDS has been used, to various ways of looking at or "interpreting" an MDS representation, or to differences in the data required for the particular models. In this book, we give a fairly comprehensive presentation of MDS. For the reader with applied interests only, the first six chapters of Part I should be sufficient. They explain the basic notions of ordinary MDS, with an emphasis on how MDS can be helpful in answering substantive questions.
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Hardback. Zustand: Very Good. The book provides a comprehensive treatment of multidimensional scaling (MDS), a statistical technique used to analyze the structure of similarity or dissimilarity data in multidimensional space. Such data are widespread, for example, intercorrelations of attitude items, direct ratings of similarity on choice objects, or trade indices for a set of countries. MDS models such data as distances among points in a geometric space of low dimensionality. This makes complex data sets accessible to visual exploration and thus aids in seeing structure not obvious from the numbers. Other uses of MDS interpret the geometry and, in particular, the distance function as a psychological composition rule. The book may be used as an introduction to MDS for students in many areas including statistics, psychology, sociology, political sciences, and marketing. The prerequisite is a two-semester course in statistics for the social or managerial sciences. The book is also suited for several varieties of advanced courses on MDS, either with an emphasis on data analysis or with a focus on the psychology of similarity. All the mathematics required for more advanced topics is developed systematically. Artikel-Nr. 00110856416
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