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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World - Hardcover
Inhaltsangabe
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
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Über die Autorin bzw. den Autor
PETE BLACKSHAW is executive vice president of strategic services at Nielsen Online. A former coleader of interactive marketing at Procter & Gamble and a graduate of University of California at Santa Cruz, and then Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. He lives in Cincinnati, Ohio.
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
Verlag:
Crown Business (edition 1), 2008
ISBN 10: 038552272X
ISBN 13: 9780385522724
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World
Verlag:
Crown Publishing Group, The, 2008
ISBN 10: 038552272X
ISBN 13: 9780385522724
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Hardcover
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Artikel-Nr. G038552272XI3N00
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 : Running a Business in Today's Consumer-Driven World
Verlag:
Crown Publishing Group, The, 2008
ISBN 10: 038552272X
ISBN 13: 9780385522724
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 3236068-6
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. L04R-0342
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