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Brad's Raw Made Easy: The Fast, Delicious Way to Lose Weight, Optimize Health, and Live Mostly in the Raw - Hardcover

Gruno, Brad

 
9780385348126: Brad's Raw Made Easy: The Fast, Delicious Way to Lose Weight, Optimize Health, and Live Mostly in the Raw

Inhaltsangabe

HEAL, ENERGIZE, AND SLIM DOWN WITH NATURE’S ORIGINAL FAST FOOD

Brad Gruno is someone who loved a good steak and never could have imagined going raw, until he did and it changed his life, his health, and his career. Three months after going raw he was forty pounds lighter and had eradicated his high cholesterol, insomnia and depression. It also put him on a whole new path and gave him a mission to share what he learned.

If you’ve been curious about raw foods, but are a little afraid that dieting this way is too hard to do, takes too much time, or is too expensive, then this is the book for you. With a simple 3-phase strategy that shows you how to make the transition, eating this close to nature has never been easier.

Dip in and discover:
--The science behind plant-based eating
--The basic 8-week eating plan—Prepare, Simply Raw, and Living It!
--The essential ingredients for continued success living 80/20 raw
--150 quick, scrumptious, and easy recipes
--Your personalized food diary, as well as Brad’s answers to his most frequently asked questions about this lifestyle.

Try it! You’ll eliminate toxins, eliminate junk food cravings, and eliminate excess pounds. How easy is that?

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Über die Autorin bzw. den Autor

BRAD GRUNO is the founder and CEO of Brad s Raw Foods. After regaining his health through a predominantly raw diet, Brad wanted to share its benefits with others. This is how his product line was born. Brad s company is truly a business built on passion. He started it in a one-car garage, moved up to farmers markets, then his first Whole Foods store, and now it is a national brand. Brad s products, which includes raw chips and crackers, leafy kale, onion rings, raw wine and even dog treats, is sold in thousands of stores nationwide, including: Whole Foods, Wegmans, Balducci s Bristol Farms, King Soopers, Kroger, and elsewhere.

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1

The Science Behind a Raw Foods Diet

What could be more invigorating than a meandering walk in a verdant park on a bright sunny day? Think of breathing in the sweet, fresh air and feeling the spring of the grass beneath your feet. Think of how all your senses would be delighted, giving you mental clarity and a deep sense of connection to the physical world. Think of how just plain good you’d feel.

That’s how you would feel if your diet consisted of only fresh, delicious, nutrient-rich food from nature. That’s what happens when you eat raw foods. So how do you add more of these foods without breaking the bank or working in the kitchen all day? Keep reading.

WHAT IS RAW FOOD?

A raw foods diet is one that consists of raw fruits, vegetables, nuts, seeds, sprouts (including grains and legumes), root vegetables and squashes, fresh herbs, spices, fermented foods, and seaweeds. These foods are never heated beyond 115°F, which is why you will hear many people in the raw food community refer to this as eating only “living foods.”

It is a myth to think of a raw foods diet as one of deprivation, where you can eat only “rabbit food” such as lettuce and carrots! There are countless satisfying dishes that can be created by following the raw food guidelines. Nearly anything that you loved in your old cooked diet can be created uncooked for your eating pleasure.

NUTRITIONAL INFORMATION YOU NEED TO KNOW ABOUT EATING RAW

What makes a raw foods diet so unique and so nutritious has to do with heat. Or rather, the lack of it.

The magic number is 115. When any food item is heated above 115ºF, its nutrient density begins to become comprised and degraded. We know this because most vitamins are water soluble, and a significant percentage is lost during cooking. When temperatures are kept low, vitamins and nutrients are preserved. Health enthusiasts and raw foodists also believe the living plant enzymes that aid with digestion are destroyed above 115ºF and can no longer aid in the digestive process. Many raw foodists drink a lot of fresh vegetable and green juices, which are packed with nutrients. Released by the juicing process, these nutrients are absorbed extremely quickly, so that your cells can receive a heavy-duty punch of what they need for optimal functioning.

After you’ve adjusted to eating raw, that’s the reason you’ll feel the benefits of this lifestyle so quickly. It’s also why many raw foodists report weight loss, more energy, improved digestion and health, and an improved, glowing complexion. Their bodies are getting the fuel they need, when they need it--and it shows!

Why a Raw Food Diet Is So Good for Your Body

Eating raw foods or a high-raw diet (80 percent raw and 20 percent cooked foods) allows your digestive system to work efficiently, without stress. When you eat foods that need only minimal energy for your body to break down and absorb, you will have more energy to do whatever it is you want to do--finish a complex project at work, take a dance class, go to the movies with your children, have a date night with your partner--with more vigor. If, on the other hand, you eat processed and nonnutritious fatty or sugar-laden foods, your body goes into digestive overdrive to process and metabolize the food. Your pancreas will churn out large doses of insulin to break down and absorb all the sugar, causing spikes in your blood sugar that can leave you feeling tired and cranky and even hungrier, especially when these levels plummet. Worse, any excess sugar not immediately needed by your body will be stored as fat. Who needs that? Not me and not you. Not anyone, in fact!

Let me push this point a little bit more: Let’s say you were late for work and barely had time to scarf down a bagel with cream cheese for breakfast. By the time lunch rolls around you’re starving, and when your colleagues suggest going to the nearest diner, you happily agree that it’s a great idea. You order a cheeseburger and fries for lunch and wolf them down because you’re so hungry, and then you can’t help ordering a piece of cheesecake for dessert. You go back to the office, but you’re suddenly so tired you can barely concentrate and type out the report that’s due. So you eat a candy bar for an instant pick-me‑up, which works for about twenty minutes, but then all of a sudden you’re even more tired and cranky, so you stop for a slice of pizza on the way home to tide you over until dinner.

I know exactly how you’d feel because this is the way I used to eat. I had no idea that eating a hamburger bun made from white flour was basically giving me no viable nutrients, and that the ground beef and gooey melted cheese from the burger would take up to three days to make its way through my intestines.

And I also understand the stress you’re under every day and the limited options you might have for eating right. I am an entrepreneur going at a million miles an hour every day, and sometimes--even after eating a high-raw diet for so long--I stop at my local café and have a hummus and guacamole sandwich on sourdough bread. I love it and it tastes great while I’m eating it, but after a while I start to feel irritable and bloated--thanks, primarily, to the highly processed flour in the bread--and always want to crash for a nap. In other words, even the healthiest foods can have adverse reactions for someone like me, who is accustomed to eating raw, not cooked, food. (And hummus is a cooked food unless you make it from sprouted chickpeas!) When I stick to a green smoothie and salad for lunch instead of a sandwich, my energy level skyrockets and my thinking process remains clear.

So let’s take a more detailed look at how the digestive process works.

The Good, the Bad, and Your Gut

It’s really too bad that most Americans are too squeamish and embarrassed to talk about what’s happening in their bellies and guts. Digestion really is a fascinating topic--and an essential one to understand, because once your digestive system stops working properly, you will pay the price for it every day. Digestive problems don’t just cause temporary constipation, diarrhea, or terrible bloating and gas. They can cause tremendous discomfort and pain and lead to complicated health issues if you ignore the warning signs that your body is not digesting and eliminating its waste properly.

Digestion is the process by which what you eat and drink is broken down into molecules that can be absorbed into your blood so the nutrients can be carried to the cells throughout your body. Your cells use the nutrients to create energy, and to build and replenish themselves.

Not surprisingly, your body wants the best possible fuel for itself. It wants to work efficiently, too, which is why human beings have evolved to easily store excess calories so they are readily available in times of famine. Unfortunately, in modern society we are rarely famished, so this hyperefficient storage process quickly converts excess calories into fat. If, however, you eat nutrient-dense foods, you will eat less and stay fuller longer because your body will be satiated quickly after you eat and during the digestive process.

Food digestion begins in the mouth--when you chew and the enzymes in your saliva begin their work--and is completed in the small intestine. The leftover liquid waste material is processed through your kidneys and excreted as urine. The solid waste material is solidified in your colon, or large intestine, and then excreted as a bowel movement. How often you need to “go” varies tremendously; what you want is to have consistent elimination so you don’t feel plugged up and bloated.

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