Newly revised and updated, this introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one's personal and professional lives, revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original.
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JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.
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