Millennials Rising: The Next Great Generation - Softcover

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William Strauss and Neil Howe originally coined the term “Millennial Generation” in 1991 and wrote the pioneering book on this generation, Millennials Rising, in 2000. They are also the authors of Generations: The History of America's Future and 13th-GEN, and write and lecture frequently on generational issues. Strauss is the cofounder and director of the Capitol Steps, a political cabaret. Howe, an historian and economist, is a senior adviser for the Concord Coalition. They both live in the Washington, D.C., area.

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in the '60s, it was the Boomers. In the '90s, it was the Xers. Now, it's the Millennials -- who are graduating from high school and flooding the nation's college campuses. In Millennials Rising, bestselling authors Howe and Strauss reveal who these kids are and where they're going. They explain ...
-- Why Millennials are protected, pressured, and celebrated far more than Boomers or Gen Xers ever were
-- Why civic spirit and test scores are up, and crime and risky behavior down
-- Why today's kids are held to higher standards than adults apply to themselves
-- Why Millennials are a lot less violent, vulgar, and sexually charged than the teen culture older people are producing for them

A decade ago, in Generations, Howe and Strauss predicted many of the youth trends we are beginning to see today. Now, in this remarkable new book -- one that is certain to spark a heated national debate about the next generation -- the authors provide startling proof for how today's Millennial teens are defying conventional wisdom about youth.

Having taken their own polls, weighed all the data, talked with hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss offer this powerful conclusion: Before the decade is over, Millennials will reject the Gen X pop culture, rebel against Boomer politics, dramatically redefine what it means to be young, and, in time, become America's next great generation.

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By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.
"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising
In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss introduce the nation to a powerful new generation: the Millennials. They will also explain:
Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people say that.
Why they get along so well with their Boomer and Xer parents.
Why Millennial collegians will bring a new youth revolution to America's campuses.
Why names like "Generation Y" and "Echo Boom" just don't work for today's kids.
Having looked at oceans of data, taken their own polls, and talked to hundreds of kids, parents, and teachers, Howe and Strauss explain how Millennials are turning out to be so dramatically different from Xers and boomers and how, in time, they will become the next great generation.