Shocking True Story: The Rise and Fall of Confidential, "America's Most Scandalous Scandal Magazine" - Hardcover

Scott, Henry E.

 
9780375421396: Shocking True Story: The Rise and Fall of Confidential, "America's Most Scandalous Scandal Magazine"
Hardcover
ISBN 10: 0375421394 ISBN 13: 9780375421396
Verlag: Pantheon Books, 2010

Inhaltsangabe

A behind-the-scenes story of the mid-twentieth-century scandal magazine offers insight into its influence on privacy practices, impact on the careers of famous celebrities, and role in inspiring "US Weekly," TMZ.com and "E! Entertainment."

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Henry E. Scott grew up in Fayetteville, North Carolina, and is a graduate of the University of North Carolina at Chapel Hill. Scott, a former journalist, is a media consultant and the head of an executive search firm. He lives in New York City.

Auszug. © Genehmigter Nachdruck. Alle Rechte vorbehalten.

1

"Why Joe DiMaggio Is Striking Out with Marilyn Monroe!"

He put the wood to the best fastballs ever served up in the American League, but "Joltin' Joe" DiMaggio kept swinging at and missing those lovely curves in his world series of the heart-that gallant attempt to make Marilyn Monroe his wife.

The "pitcher" in this case had the male half of the North American continent sighing in frustration when gossip columnists said she'd jiggle down the aisle with the famed Yankee slugger. Marilyn and the headline-conscious publicity department of Twentieth Century-Fox made a six-month riddle out of the question: "Will or won't the wedding bells ring?" For months on end, the bosomy beauty made much of the fact that she hadn't even been asked for her hand and what came with it. Many a baffled male thought this was bedrock proof that DiMaggio was cracking up.

DiMaggio Isn't Talking

From his place in the matrimonial batter's box, Joe said practically nothing. It wasn't unusual. DiMaggio's always been the kind of man who let his actions speak for themselves and his devoted attention to Marilyn spoke volumes. He even prompted the wrath of his ex-wife, Dorothy Arnold, who sued for complete custody of their nine-year-old son, on grounds that DiMaggio was taking Joe, Jr., along on his dates with the chesty blonde.

It was as obvious as a line drive into Yankee Stadium bleachers that Joe was wearing his heart on his sleeve for Marilyn. But he, too, knew he was fanning out like a bush leaguer with Marilyn. He couldn't figure out, for some time, who the opposition manager was.

Fans of Joe's and Marilyn's, who are still scratching their heads over this puzzle, can relax. The answer is Joe Schenck, an old artist at the fade-away pitch in the Hollywood league. Genial Joe (Schenck, that is) said "No dice," when Marilyn went to him to confess palpitations of the heart over one of the best ball players since Babe Ruth. In effect, he told her, "Have fun, kid, but don't get serious." That was enough to change a four-bagger into an easy out.

Sultry Marilyn Listens to "Daddy"

The uninitiated may well inquire how a balding, squat little gnome old enough to be her grandfather could exert such a strong influence over the beauteous Miss Monroe. Insiders will confess they, too, are often a little baffled over Joe's Rasputin-like powers. But none deny his abilities.

Schenck, they point out, occupies the role of a "father" in Miss Monroe's life. He guides the luscious blonde's career, inspires her ambitions, lauds her triumphs and lulls her fears. He's always there with a paternal hug or a strong shoulder to cry on.

It was he who assigned top designers to create a wardrobe that beautifully just misses clothing Miss Monroe. To him go the honors for putting witty writers to work spinning those headline-catching remarks she makes (sample comment against sun-bathing: "I like to be blonde all over"). To others, Joe Schenck might be a bald-headed old man. To Marilyn, he was, and is, the kind of guy every little girl wants-the man who snaps his fingers and gets results.

If Marilyn was ripe for such a relationship, there can be no argument that Schenck is a cum laude graduate of the university for "Daddies, De Luxe." This stubby Galahad has been a knight in a cream-colored convertible for years to gals from six to 36 (beyond that age bracket, a girl isn't supposed to need a pop).

Excerpt from "Why Joe DiMaggio Is Striking Out with Marilyn Monroe!"

(August 1953)


On this summer afternoon the businessmen in the gray flannel suits and the secretaries who assisted them were at their desks. Outside, it was amateur hour on the streets of New York City as aimless tourists, their heads bobbing down to look at maps and up to look at tall buildings, meandered along Broadway. Robert Harrison, forty-eight, blue-eyed, deeply tanned, and dapper as always in his white suit and white fedora, glided through this crowd like a broken-field runner, the ever-present cigarette dangling from his lip and a copy of Confidential magazine in his hands. It was August 1953, and Harrison smiled the smile of a man who knew he was at the top of his game in the greatest city in the greatest country in the world. On almost every corner he passed in the five blocks between his home at the Parc Vendôme on West Fifty-seventh Street and his Broadway office, there was a newsstand. And on each newsstand only Harrison's magazine promised the answer to the question that was on every American's mind: "Why Joe DiMaggio Is Striking Out with Marilyn Monroe!"

Harrison had launched his semimonthly Confidential nine months earlier with a press run of 150,000 and a racy mix of stories that included a feature on a homosexual wedding, a portfolio of pictures of women in their underwear, an exposé entitled "I Was Tortured on a Chain Gang," and a "science" story by a Manhattan psychiatrist that revealed that athletes are lousy lovers. No matter that the gay wedding, purportedly set in Paris, was staged and photographed in Harrison's New York City apartment, that the chain gang story was utter fiction, and that the underwear pics were retreads from Harrison's stable of girlie magazines—Beauty Parade, Whisper, Eyeful, Titter, Wink, and Flirt. Readers loved the pulp paper magazine with the lurid red and yellow covers that used exclamation marks as often as other magazines used periods. Now, by issue number 3, Harrison knew that Hollywood was the country's richest source of sensational stories. And with the August issue of Confidential he was to learn for sure what Twentieth Century-Fox already knew—Monroe sells.

In 1953 her three films—Niagara, Gentlemen Prefer Blondes, and How to Marry a Millionaire—grossed more than $25 million, making Marilyn the studio's most valuable property. With its promise of "the story behind the story" on the Monroe-DiMaggio romance, Harrison discovered Marilyn was equally valuable to Confidential, whose circulation for the August 1953 issue would climb to a stunning 800,000 copies, far surpassing tame movie industry favorites such as Photoplay. Harrison himself had written the story, using the pseudonym Harrison Roberts. It said that Joe Schenck, co-founder and chairman of Twentieth Century-Fox and one of Hollywood's richest and most powerful men, opposed the Monroe-DiMaggio marriage. Heavy with innuendo, the Confidential story said Schenck was Monroe's "daddy," a role it averred he had played with a number of other young actresses. Indeed, Hollywood insiders knew Monroe as one of Schenck's "girls," invited to sit in on the high-stakes card games at his Holmby Hills estate where aspiring actresses met, and slept with, studio executives and producers. Confidential offered titillating details, reporting, for example, an IRS investigation into Schenck's attempt to deduct as business expenses the new car and furniture he supplied to a young woman he met in Miami and brought to Los Angeles as a "secretary."

In some ways, the swipe at Schenck was a foolhardy move for a publication in business less than a year. After all, Schenck wasn't a public figure whose foibles would interest the average reader. He was, however, a powerful Hollywood aristocrat so concerned about his image and reputation that he was rumored to have backed Hollywood Reporter, then as now one of the film industry's major trade organs, to assure a steady flow of good news, or at least forestall any bad publicity.

To Hollywood insiders, the Monroe story was a clear sign that Confidential wasn't going to play by the unwritten rules that governed timid fan magazines such as Photoplay, Film Pictorial, Modern Screen, Motion Picture Classic, and Silver...

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pantheon Books
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0375421394
ISBN 13 
9780375421396
Einband
Gebundene Ausgabe
Anzahl der Seiten
222
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780983768241: Shocking True Story: The Rise and Fall of Confidential, "America's Most Scandalous Scandal Magazine"

Vorgestellte Ausgabe

ISBN 10:  0983768242 ISBN 13:  9780983768241
Verlag: Pine Forest Press, 2012
Softcover