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Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market - Softcover

Coombs, W. Timothy; Harker, Jennifer L.

 
9780367898724: Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market
Softcover
ISBN 10: 0367898721 ISBN 13: 9780367898724
Verlag: Routledge, 2021

Inhaltsangabe

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

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Über die Autorin bzw. den Autor

W. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice.

Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing.

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Verlag
Routledge
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0367898721
ISBN 13 
9780367898724
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
186
Kontakt zum Hersteller
Routledge
https://www.routledge-ny.com/

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Gro?ostheim
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