Applied Structural Equation Modeling using AMOS: Basic to Advanced Techniques - Hardcover

Über die Autorin bzw. den Autor

Joel E. Collier Ph.D. is the Tommy and Terri Nusz Professor of Marketing at Mississippi State University, USA. He is also the Ph.D. Director for doctoral studies in the Department of Marketing. Dr. Collier teaches structural equation modeling on the doctoral level and has published numerous articles in the top journals of his field using this technique. He has also worked as a consultant for the following firms: Time Warner, Muvico, Reeds Jewelers, Cashman Photo, and the Carolina Hurricanes professional hockey team.