Content Strategy: A How-to Guide (ATTW in Technical and Professional Communication) - Softcover

Buch 16 von 23: ATTW Series in Technical and Professional Communication

Getto, Guiseppe; Labriola, Jack T.; Ruszkiewicz, Sheryl

 
9780367751036: Content Strategy: A How-to Guide (ATTW in Technical and Professional Communication)

Inhaltsangabe

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

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Über die Autorin bzw. den Autor

Guiseppe Getto is Associate Professor of Technical Communication at Mercer University and President and Founder of Content Garden, Inc., a content strategy and UX consulting firm.

Jack T. Labriola is Experience Design Senior Researcher at Truist and Vice President of User Experience and Content Strategy at Content Garden, Inc.

Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing Program.

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9780367759506: Content Strategy: A How-to Guide (ATTW in Technical and Professional Communication)

Vorgestellte Ausgabe

ISBN 10:  0367759500 ISBN 13:  9780367759506
Verlag: Routledge, 2022
Hardcover