Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries) - Softcover

Buch 4 von 25: Routledge Research in the Creative and Cultural Industries

Todorovic, Milan

 
9780367668471: Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)

Inhaltsangabe

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

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Über die Autorin bzw. den Autor

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

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9780415730594: Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in Creative and Cultural Industries Management)

Vorgestellte Ausgabe

ISBN 10:  0415730597 ISBN 13:  9780415730594
Verlag: Routledge, 2016
Hardcover