Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics) - Hardcover

Moss, Danny; Desanto, Barbara

 
9780367653392: Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)

Inhaltsangabe

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and practice.

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Über die Autorin bzw. den Autor

Danny Moss, PhD, is Emeritus Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research.

Barbara DeSanto, Ed.D, APR, Fellow PRSA, Kansas State University Emeritus Professor, worked in journalism and public relations for 10 years, and spent the next 30 years in the classroom.

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