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Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide (Routledge Focus on Public Relations) - Softcover

Buch 2 von 3: Routledge Focus on Public Relations

Tsetsura, Katerina; Kruckeberg, Dean

 
9780367607456: Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide (Routledge Focus on Public Relations)

Inhaltsangabe

Transparency, Public Relations and the Mass Media is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antit

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Über die Autorin bzw. den Autor

Dean Kruckeberg, APR, Fellow PRSA, is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. He is co-author of Public Relations and Community: A Reconstructed Theory and of This Is PR: The Realities of Public Relations. Kruckeberg is author and co-author of many book chapters and articles dealing with global PR and international PR ethics.

Katerina Tsetsura, Ph.D., is a Gaylord Family professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, USA She has published over 80 peer-reviewed studies and serves as a member of the editorial board of Communication Theory, International Journal of Strategic Communication, PR Journal, and PR Review journals, among others.

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