Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives (Routledge Studies in Rhetoric and Stylistics, 15) - Softcover

Buch 15 von 21: Routledge Studies in Rhetoric and Stylistics

Ferrari, Federica

 
9780367584245: Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives (Routledge Studies in Rhetoric and Stylistics, 15)
Softcover
ISBN 10: 0367584247 ISBN 13: 9780367584245
Verlag: Routledge, 2020

Inhaltsangabe

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.

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Über die Autorin bzw. den Autor

Federica Ferrari is Tenured Researcher in English Linguistics at the University of Bologna, School of Political Sciences and Department of Modern Languages, Literatures and Cultures. Her research predominantly focuses on persuasive phenomena within strategic communication and discourse analysis methodologies with a focus on conceptual metaphor as main tool of analysis and transformative device. Particular attention is given to cognitive, pragmatic and interactive features (relation between language and thought, discourse and action, and inter/intra disciplinary relations). She has developed a specific competence in conceptual metaphor as a text analysis method, a persuasive tool in political discourse and a transformative device in psycho-practice.

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Verlag
Routledge
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0367584247
ISBN 13 
9780367584245
Einband
Taschenbuch
Anzahl der Seiten
284
Kontakt zum Hersteller
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BOOKS etc.
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Verantwortliche Person
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Weitere beliebte Ausgaben desselben Titels

9781138732414: Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives (Routledge Studies in Rhetoric and Stylistics, 15, Band 15)

Vorgestellte Ausgabe

ISBN 10:  1138732419 ISBN 13:  9781138732414
Verlag: Routledge, 2018
Hardcover