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Innovation in Advertising and Branding Communication (Routledge Research in Communication Studies) - Softcover

Buch 12 von 14: Routledge Research in Communication Studies
 
9780367561987: Innovation in Advertising and Branding Communication (Routledge Research in Communication Studies)
Softcover
ISBN 10: 0367561980 ISBN 13: 9780367561987
Verlag: Routledge, 2022

Inhaltsangabe

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

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Über die Autorin bzw. den Autor

Lluís Mas-Manchón, Ph.D. in Audiovisual Communication and Advertising with honors (UAB, Spain) and awarded (CAC, 2011), is a professor in the Communication Department at Pompeu Fabra University (Barcelona, Spain). His main research interests are sound branding, advertising, digital media and political marketing. He has published over 30 papers in journals in different areas. His work applies quantitative, qualitative and psychophysiological measures in both lab and field studies and experiments. Lluís Mas has been the coordinator of the "Communication, Advertising and Society" research group (CAS, UPF, www.upf.cas.edu) and has formerly chaired the Advertising Research ECREA TWG.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
0367561980
ISBN 13 
9780367561987
Einband
Taschenbuch
Anzahl der Seiten
196
Herausgeber
Mas-Manchón Lluís
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780367443641: Innovation in Advertising and Branding Communication (Routledge Research in Communication Studies)

Vorgestellte Ausgabe

ISBN 10:  0367443643 ISBN 13:  9780367443641
Verlag: Routledge, 2020
Hardcover