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Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies) - Softcover

Buch 2 von 7: Routledge Advances in Transmedia Studies

Gambarato, Renira Rampazzo; Alzamora, Geane Carvalho; Tárcia, Lorena

 
9780367510015: Theory, Development, and Strategy in Transmedia Storytelling (Routledge Advances in Transmedia Studies)
Softcover
ISBN 10: 0367510014 ISBN 13: 9780367510015
Verlag: Routledge, 2022

Inhaltsangabe

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.

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Über die Autorin bzw. den Autor

Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jönköping University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018).

Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midiáticas (2017).

Lorena Tárcia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
0367510014
ISBN 13 
9780367510015
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
182
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

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München
80331
Deutschland