Verwandte Artikel zu Strategic Sports Event Management

Strategic Sports Event Management - Softcover

Masterman, Guy

 
9780367494667: Strategic Sports Event Management
Softcover
ISBN 10: 0367494663 ISBN 13: 9780367494667
Verlag: Routledge, 2021

Inhaltsangabe

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.

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Über die Autorin bzw. den Autor

Guy Masterman is a former international racquetball player and has worked in the sports and events industries for over 45 years. He has worked with several UK universities, New York University, Shanghai University of Sport and the Russian International Olympic University. His consultancy clients have included Coca-Cola, Chelsea FC, Team Scotland and international bodies such as the ATP Tour and the International Stoke Mandeville Wheelchair Sports Federation. He has been Sport England partnership chair and a director of the governing bodies for English boxing, baseball and softball and the English Institute of Sport Sheffield, and he sat on the 1985 World Games Organizing Board. His event work extends across all sectors and includes Euro '96, Nabisco Masters Doubles and the promotion of concerts for Ray Charles, B. B. King and James Brown. His research work focuses on strategic event planning and legacies as well as marketing communications and, in particular, sports sponsorship.

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Verlag
Routledge
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0367494663
ISBN 13 
9780367494667
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
418
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780367494650: Strategic Sports Event Management

Vorgestellte Ausgabe

ISBN 10:  0367494655 ISBN 13:  9780367494650
Verlag: Routledge, 2021
Hardcover