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Innovation and Internationalisation: Successful SMEs' Ventures into China (Routledge Frontiers of Business Management, 16, Band 16) - Softcover

Buch 16 von 30: Routledge Frontiers of Business Management

Orr, Stuart

 
9780367375607: Innovation and Internationalisation: Successful SMEs' Ventures into China (Routledge Frontiers of Business Management, 16, Band 16)
Softcover
ISBN 10: 0367375605 ISBN 13: 9780367375607
Verlag: Routledge, 2019

Inhaltsangabe

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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Über die Autorin bzw. den Autor

Stuart Orr is Professor of Strategic Management at Deakin University, Australia and has published over 100 articles and books on strategic and international management.

Jane Menzies is Senior Lecturer of International Business at Deakin University, Australia. Her research interests are the internationalisation of Australian businesses to China, and innovative SME internationalisation.

Connie Zheng is Senior Lecturer of Human Resource Management (HRM) at Deakin University, Australia. She has published her work in various international journals such as Asia-Pacific Journal of Management, Personnel Review and International Journal of Manpower.

Sajeewa 'Pat' Maddumage is a Doctor of Business Administration (DBA) student in the Department of Management at Deakin University, Australia, and is studying SME internationalisation to China.

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Verlag
Routledge
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0367375605
ISBN 13 
9780367375607
Einband
Taschenbuch
Anzahl der Seiten
236
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