Verwandte Artikel zu Sales Management: Analysis and Decision Making

Sales Management: Analysis and Decision Making - Hardcover

 
9780367252731: Sales Management: Analysis and Decision Making

Inhaltsangabe

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

Key changes in this edition include:

  • Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;
  • Revised end-of-chapter cases;

  • Revised ethical dilemma boxes;

  • All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and

  • New or updated comments from sales managers in "Sales Management in the 21st Century" boxes.

An online instructor's manual with test questions and PowerPoints is available to adopters.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Thomas N. Ingram is a Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.

Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing Emeritus at University of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the Center for Professional Selling at Ball State University, USA.

Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Marketing Professor at University of Central Missouri, USA.

Michael R. Williams is the American Floral Services Chair in Marketing and is Professor of Marketing and Associate Dean for Academic Affairs at Oklahoma City University, USA.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

  • VerlagRoutledge
  • Erscheinungsdatum2019
  • ISBN 10 0367252732
  • ISBN 13 9780367252731
  • EinbandTapa dura
  • SpracheEnglisch
  • Anzahl der Seiten358
  • Kontakt zum HerstellerNicht verfügbar

EUR 6,99 für den Versand von USA nach Deutschland

Versandziele, Kosten & Dauer

Weitere beliebte Ausgaben desselben Titels

9780367252748: Sales Management: Analysis and Decision Making

Vorgestellte Ausgabe

ISBN 10:  0367252740 ISBN 13:  9780367252748
Verlag: Routledge, 2019
Softcover

Suchergebnisse für Sales Management: Analysis and Decision Making

Beispielbild für diese ISBN

Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.; Schwepker Jr, Charles H.; Williams, Michael R.
Verlag: Routledge (edition 10), 2019
ISBN 10: 0367252732 ISBN 13: 9780367252731
Neu Hardcover

Anbieter: BooksRun, Philadelphia, PA, USA

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Hardcover. Zustand: New. 10. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported. Artikel-Nr. 0367252732-9-1

Verkäufer kontaktieren

Neu kaufen

EUR 84,42
Währung umrechnen
Versand: EUR 6,99
Von USA nach Deutschland
Versandziele, Kosten & Dauer

Anzahl: 10 verfügbar

In den Warenkorb