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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals) - Hardcover

Weinstein, Art; Johnson, William C.

 
9780367230180: Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications (Routledge Revivals)
Hardcover
ISBN 10: 0367230186 ISBN 13: 9780367230180
Verlag: CRC Press, 2020

Inhaltsangabe

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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Über die Autorin bzw. den Autor

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

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Verlag
CRC Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0367230186
ISBN 13 
9780367230180
Einband
Gebundene Ausgabe
Anzahl der Seiten
400
Kontakt zum Hersteller
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Verantwortliche Person
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