Simulation Techniques in the Analysis of Marketing Strategy (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Simulation Techniques in the Analysis of Marketing Strategy

The complexity of the marketing process and the losses which frequently result from making poor decisions have caused marketing scholars and practitioners to constantly search for better ways to predict the outcomes of alternative strategies. The typical marketing manager has little direct contact and virtually no control over those whose actions ultimately determine the success or failure of his strategies. Changing competitive conditions and consumer circumstances; interactive effects of advertising, product quality, price and distri bution; and time delays in response make it difficult to evaluate, much less predict the effects of a specific program.

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