The Editorial: A Study in Effectiveness of Writing (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from The Editorial: A Study in Effectiveness of Writing

Both the country editor who is trying to climb the ladder of editorial effectiveness, with hands full of distracting duties in the news, advertising, circulation, and printing departments of his paper, and the metro politan editor who struggles upward, arms bulging with original documents, reference books, and con flicting news reports, would get along better if they took pains to observe the ladder. It behoves ladder climbers to dispense with hobbles and blinders.

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