A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from A Dynamic Attribute Satiation Model of Variety Seeking Behavior

This pattern of switching among brands is not atypical for frequently purchased, non-durable goods. Switching can be induced by the manipulation of marketing variables, by the accessibility of the product, by the situation in which the product is consumed or by the desire for variety. It is switching.

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