How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs - Softcover

Inhaltsangabe

A NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best-selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover these amazing true founder stories. In How I Built This, he shares tips for every stage of the entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

This essential guide for innovators and dreamers shares the playbook for entrepreneurial success:

• Inspiring Entrepreneurs: Learn from the unexpected paths to success taken by the world’s most innovative founders, including the creators of Allbirds, Headspace, and Stacy’s Pita Chips.
• Startup Advice: Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.
• The Hero’s Journey: Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.
• Real-World Case Studies: Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.

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