Simplify: How the Best Businesses in the World Succeed - Softcover

Koch, Richard; Lockwood, Greg

 
9780349411866: Simplify: How the Best Businesses in the World Succeed
Softcover
ISBN 10: 0349411867 ISBN 13: 9780349411866
Verlag: Piatkus, 2018

Inhaltsangabe

The bestselling author of The 80/20 Principle reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.

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Über die Autorinnen und Autoren

Richard Koch is the author of The 80/20 Principle, which has sold well over a million copies and has been published in forty-six languages. He is also the author or co-author of twenty-four other books. He is one of the most successful entrepreneur-investors of his generation. Richard was previously with the Boston Consulting Group, a partner of Bain & Company, and co-founder of LEK Consulting. He lives in the sunshine, enjoys playing Perudo and loves Sooty the Labrador.
Richard is a Visiting Fellow of Wadham College, Oxford, and has founded the Koch History Centre at Oxford, in association with the university History Faculty and Wadham College.



Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

Von der hinteren Coverseite

The author of the bestselling The 80/20 Principle reveals a powerful new strategy for any company

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood, Koch has now found one elemental principle that unites extraordinarily valuable companies such as IKEA, Honda and Uber: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautiful, easy-to-use product or service to a large, premium market.

How can your business become a simplifier? With case studies of some of the most famous firms, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

'There are few books and even fewer concepts that can truly revolutionize a business, a product and an industry. Richard Koch's Simplify is a book that will forever change the landscape of business'
George Contos, CEO of World Wide Metric and author of Growing Up Metric

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Verlag
Piatkus
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0349411867
ISBN 13 
9780349411866
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Hachette Ireland, Hachette UK
info@hbgi.ie

Castlecourt Centre 8
Dublin 15
D15 XTP3
Irland

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ISBN 10:  1599185997 ISBN 13:  9781599185996
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