Leave Your Mark: Land your dream job. Kill it in your career. Rock social media. - Softcover

Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in public relations. Any professional who wants to be powerful, yet accessible, with a voice that is authentic, unique and engaging, should follow her lead (Nina Garcia, Creative Director of Marie Claire and Project Runway Judge)

With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book (Stacy London, TV Personality & Style Expert)

Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman and now an awesome author . . . Leave Your Mark will help you do more than that - it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!! (Kelly Cutrone, New York Times Best Selling author of If You Have to Cry Go Outside)

Smart, savvy and sophisticated, Leave Your Mark is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding, will help you make your mark and then leave it! (Joe Zee, Editor-in-Chief of Yahoo Style)

Sassy, classy, and smart, Leave Your Mark is more than just a juicy look behind the laptop of DKNY's PR genius, Aliza Licht; it's also a best friend in book form, the kind who'll tell you what you need to hear rather than just what you want to hear (Heather Cocks and Jessica Morgan, creators of GoFugYourself.com and the authors of The Royal We)

Aliza Licht is the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of 'America's Next Top Mentors', dubbed the 'Reigning Queen of Social Media' by Women's Wear Daily, and called one of 'Six Women Who Rule the Fashion World' by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.