The Practitioner's Guide To Product Management - Softcover

Busuttil, Jock

 
9780349406749: The Practitioner's Guide To Product Management
Softcover
ISBN 10: 034940674X ISBN 13: 9780349406749
Verlag: Piatkus, 2015

Inhaltsangabe

One of two books with revolutionary tech and design education company General Assembly

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Über die Autorin bzw. den Autor

Jock Busuttil is a product management coach and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.
In 2012 Jock founded Product People Limited (productpeo.pl), which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, and the UK's Ministry of Justice and Government Digital Service (GDS).
Jock holds a master's degree in Classics from the University of Cambridge. He is the author of The Practitioner's Guide To Product Management, and writes regularly on his blog imanageproducts.com.

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THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide To Product Management provides a firsthand road map to help you avoid the pitfalls of product failure - taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design.

Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals. For more information, you can visit www.GeneralAssemb.ly.

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Verlag
Piatkus
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
034940674X
ISBN 13 
9780349406749
Einband
Taschenbuch
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Hardcover