The Tipping Point: How Little Things Can Make a Big Difference - Softcover

'In the words of that now-famous book that everybody is reading, it reaches a kind of tipping point and people kind of get it' Bill Clinton

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'The Tipping Point provides some profoundly suggestive arguments and insights . . . Fascinating' Sunday Telegraph

'Frequently startling . . . it's the kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come' Scotland on Sunday

'Gladwell gives ideas the quality of action. Here he's written a wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis, author of Liar's Poker