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Cheaper: Insiders' Tips for Saving on Everything - Softcover

Doble, Rick; Philbin, Tom

 
9780345512086: Cheaper: Insiders' Tips for Saving on Everything
Softcover
ISBN 10: 0345512081 ISBN 13: 9780345512086
Verlag: Ballantine Books, 2009

Inhaltsangabe

In today’s uncertain economy, if using a little buying savvy can get you small- or even big-ticket items at a cheaper price, can you afford not to do it? Now, with this handy, accessible guide, Rick Doble–a veritable king of haggling–and consumer expert Tom Philbin share the secrets to paying less on a variety of products and services, from cars, cellphones, and food to home improvement and banking. Through anecdotes and lively vignettes, Cheaper offers industry insider tips that will give you the edge before you even open your wallet.

• Save up to 14 percent a year on gas by doing one easy thing.
• Save $1,000 and more at your local supermarket just by knowing where to look.
• Don’t assume you can’t get a discount on something. Always ask.
• Remember: The imperfect find can lead to the perfect deal.
• Complain the right way and get exactly what you want.

Save money on just about everything–candy, computers, funerals, furniture, travel–and discover little-known insider secrets and tricks of the trade. So stop paying too much, and make the most of your money!

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Über die Autorin bzw. den Autor

Rick Doble is the king of haggling and has been teaching people how to save money on his website, in his newsletter, and in magazines for fifteen years. He lives in Smyrna, North Carolina.

Tom Philbin writes both fiction and nonfiction. He is the author of How to Hire a Home Improvement Contractor Without Getting Chiseled and other books on saving money. He lives in Centerport, New York.

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Chapter One


There are a variety of strategies and marketing tricks that you should be aware of to enhance your abilities as a shopper. Knowing these will, of course, help you get products and services at a healthy discount. The following is a roundup of sixteen of these from the authors’ own experiences and from industry insiders.

...

SHOPPING TIP #1:

SHOP AROUND

in shopping around, your goal, of course, is to find out who is selling the product or service you want the cheapest, and to gather those prices. Your three tools are the telephone, the Internet, and the yellow pages. All are invaluable sources for determining the cost of the product or service from various companies.

We find the telephone works quite well. And please don’t believe the myth that retailers won’t give you prices over the phone. The vast majority will. And why not? The bottom line is the bottom line: They want to make money, and they’ll facilitate that any way they can.

Just call, ask if they have the item (or service), and then ask the price. It is important to know exactly what you want so you can transmit it to the seller in language he or she understands. In some cases—such as with bath fixtures, light fixtures, and power tools— knowing the model number will be essential, and that is something you can get from the manufacturer’s website, flyers, or catalog. In almost all cases we predict that you will get the price easily, particularly in these recessionary times. Yet if you are chary about being so direct, then you can be a little more artful in your query. Following is one good technique.

First, ask if the retailer if he or she has such-and-such a product. Even if you know that they do, play dumb.

When they say yes, then you say:

“How much would that cost?”

You’ll usually get the answer instantly, although sometimes the retailer will go off the phone to check the shelves or the rack to get the price. Sometimes, when they won’t give the price (a rare occurrence), I use another technique: “I would really appreciate knowing the cost. I don’t want to travel over there if I can’t afford it.”

Don’t ask us why they usually give the price information when you ask about the product availability. Maybe it’s because the focus of the first question is not on price but product, and maybe it’s because you don’t make it sound like you know precisely about such things. Either way, it’s a technique we’ve used successfully for many years.

PRICE COMPARISONS VIA THE INTERNET

The Internet is a gold mine when it comes to comparison shopping. A number of sites, such as www.bizrate.com and www.pricegrabber.com, allow you to make comparisons for just about any product. Prices should be used only as benchmarks, because a company’s return policy and shipping charges can add considerably to what may appear to be a very low price. However, these Web comparisons give you a good place to start. In addition, you can often go the manufacturer’s site and find a complete description, spec sheet, a list of what is included with a purchase, etc. In addition you can find reviews and user comments at other websites. Often typing in the make and model of a product into Google will yield a wealth of information. If you decide to buy locally, print out prices and specifications you find on the Internet and take these with you to the local store. These can be a great help when trying to haggle a deal. With used items, past sales on eBay can give you a good idea of a fair price.

SHOPPING TIP #2: HAGGLE

once you know the seller’s price you can either purchase the item or service at that price, or haggle, that is, negotiate a lower price, something more people than ever before are doing these days. Two years ago, 33 percent of Americans haggled. Today, according to Britt Beemer of America’s Research Group, that figure has gone up to 67 percent. And in a survey in late 2007, Consumers Union discovered that 61 percent of its readers haggled—and 90 percent of them were successful in getting discounts on furniture, electronic items, appliances, even medical bills. And yearly savings can run into thousands of dollars. Coauthor Rick Doble estimates that he saves $9,000 a year. (While your savings may not be as much, don’t be discouraged. Remember, he’s one of the country’s most experienced hagglers.)

You can haggle virtually anywhere, including big department stores like Macy’s, supermarket giants like Safeway, discount stores such as Kmart, and home improvement stores like Home Depot. The experience of Jay Lyons at Home Depot pretty much expresses the attitude of all big retailers. One day Lyons was in a Home Depot in Commack, New York, and saw a Kohler whirlpool that he liked, but it was selling for $1,200, a little too rich for him. “Plus, I figured,” he told us, “this is Home Depot. They won’t give a discount. They already have low prices.” So he gave up, and started to price the whirlpool at other outlets. Home Depot was still the cheapest, so one day he returned and just on a lark asked the sales associate in the plumbing aisle, “What kind of a discount can you give me on that Kohler whirlpool?” He got a surprising response. “I don’t know,” the sales associate said. “How about $100?” “I was thinking more like $500,” Lyons said. “No we can’t do that,” the associate said. Lyons was silent, a great haggling strategy, though he didn’t know it at the time, and the salesman finally broke the silence: “I think I can give you $350 off. Let me ask.” He checked with his boss and that was the first of a number of days when Lyons asked big chains for good discounts—and got ’em.

PRODUCTS AND SERVICES YOU CAN

ALWAYS HAGGLE FOR

Some products and services are easier to haggle for than others. Among the easiest are big-ticket items such as appliances, furniture, home improvement products (such as quality windows, doors, bath fixtures, kitchen cabinets), mattresses, cameras, TVs, gee-whiz digital equipment. The reason? They have a healthy profit margin and lowering the price a couple of hundred dollars isn’t going to put the store in Chapter 11 bankruptcy. Most stores will not be willing to negotiate on the price of low-cost items because the profit margin is usually slim, but rules are made to be broken. Many a haggler has haggled small-ticket items.

It’s a good idea to get a sense of what the markup is on products. Then when you negotiate, you are doing so from a knowledgeable position, and the seller will know this and know he has to “talk turkey” with you.

In general, big-ticket items carry a markup of 30 to 60 percent, but sometimes a lot more. For example, good quality kitchen cabinets are marked up a whopping 100 to 200 percent. And Janet Harriman, a jewelry dealer from Smyrna, North Carolina, says that commercial jewelry can carry a markup of 500 percent (500 is not a misprint!). Hence when you haggle such items, you will be haggling for hundreds and perhaps thousands of dollars in discounts.

The discounts can be, as suggested above, significant. For example, with home improvement it has been our experience that you can get 30 percent off windows (including Andersen, Marvin, and other good brands), 25 percent off bath fixtures, 30 to 40 percent off kitchen and bath cabinets, 30 percent off skylights, and 50 percent off some light fixtures.

Hotel rooms are another easy area to haggle in. Hoteliers do it all the time. Figure an average reduction in room price of 10 to 25 percent but you could go higher as much as 40...

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Verlag
Ballantine Books
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0345512081
ISBN 13 
9780345512086
Einband
Taschenbuch
Anzahl der Seiten
270
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Verantwortliche Person
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