Verwandte Artikel zu Teach Yourself PR (Tyg)

Teach Yourself PR (Tyg) - Softcover

Murray, Angela

 
9780340886885: Teach Yourself PR (Tyg)
Softcover
ISBN 10: 0340886889 ISBN 13: 9780340886885
Verlag: Teach Yourself, 2005

Inhaltsangabe

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.

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Über die Autorin bzw. den Autor

Angela Murray is a freelance PR consultant who has advised a wide range of businesses, from multi-nationals to small organisations.

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Verlag
Teach Yourself
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0340886889
ISBN 13 
9780340886885
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar