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Inhaltsangabe
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
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Über die Autorin bzw. den Autor
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
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Teach Yourself Copywriting NEW EDITION (TYBU)
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Teach Yourself Copywriting (Tybu)
Verlag:
Hodder Education 27.06.2003., 2003
ISBN 10: 0340867280
ISBN 13: 9780340867280
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Softcover
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