Verwandte Artikel zu Building a Brand in a Week

Building a Brand in a Week - Softcover

Laver, Pete

 
9780340859018: Building a Brand in a Week
Softcover
ISBN 10: 0340859016 ISBN 13: 9780340859018
Verlag: John Murray Learning, 2003

Inhaltsangabe

The use of branding is one of the most powerful ways of getting, keeping and using competitive business advantage. The idea of selling 'the brand' rather than just 'the product' has grown in prominence in recent years and is no longer just the concern of major multinationals. This book is aimed at businesses of all sizes that want to take their branding options seriously and have decided to build a lasting brand from their existing strengths.

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Über die Autorin bzw. den Autor

Pete Laver is one of the UK's leading brand specialists. He currently provides consultancy and training services to blue chip businesses such as Heinz, Sainsbury's and Centrica. His brand and communication courses are held worldwide and he is a trainer for the Chartered Institute of Marketing. He is also a visiting lecturer for Greenwich University's Masters Degree programme.

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Verlag
John Murray Learning
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0340859016
ISBN 13 
9780340859018
Einband
Taschenbuch
Anzahl der Seiten
96
Kontakt zum Hersteller
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Verantwortliche Person
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