Writing Copy for the Web in a Week - Softcover

Temple, Nigel

 
9780340858028: Writing Copy for the Web in a Week
Softcover
ISBN 10: 0340858028 ISBN 13: 9780340858028
Verlag: John Murray Learning, 2003

Inhaltsangabe

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.

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Über die Autorin bzw. den Autor

Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.

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Verlag
John Murray Learning
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0340858028
ISBN 13 
9780340858028
Einband
Taschenbuch
Anzahl der Seiten
96
Kontakt zum Hersteller
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Verantwortliche Person
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