Strategy in a Week - Softcover

Norton, Bob

 
9780340849538: Strategy in a Week

Inhaltsangabe

This book exposes the past, present, and future of strategy, covering how strategy has changed, what it is and what it isn't, what leading management thinkers say about strategy; case studies of strategies great and small, how to develop a strategy in tune with today's markets, and the key elements in turning strategy into action.

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Über die Autorin bzw. den Autor

Bob Norton is Member Services Manager at the Chartered Management Institute

and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have

written widely on information management with other titles in the In A Week series.

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