Inhaltsangabe
An overview of industry and commerce in society. It is designed for 16 to 19-year-old students and is available for a wide range of courses including A Level business studies and advanced business GNVQ. It contains photographs, illustrations and activities, covering every key business function - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies are drawn from a range of businesses, including Railtrack, Virgin, Unilever, The Body Shop and Guinness Plc.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
An overview of industry and commerce in society. It is designed for 16 to 19-year-old students and is available for a wide range of courses including A Level business studies and advanced business GNVQ. It contains photographs, illustrations and activities, covering every key business function - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies are drawn from a range of businesses, including Railtrack, Virgin, Unilever, The Body Shop and Guinness Plc.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
