Successful Direct Mail in a Week (Successful business in a week) - Softcover

Inhaltsangabe

Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques. The book covers such topics as the benefits of testing; list selection and preparation; impact, the right benefits and offers; getting a response, copy and design techniques; production checklists for artwork and print; and handling mailout and responses.

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