Health Promotion Practice (Understanding Public Health) - Softcover

Macdowall, Wendy

 
9780335218400: Health Promotion Practice (Understanding Public Health)

Inhaltsangabe

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors: Rosalind Plowman and Nicki Thorogood.

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Über die Autorinnen und Autoren

Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine

Associate Director for Development at the National Institute for Health and Clinical Excellence

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9780335229987: Health Promotion Practice

Vorgestellte Ausgabe

ISBN 10:  0335229980 ISBN 13:  9780335229987
Verlag: Open University Press, 2006
Softcover