Critical Readings: Media And Audiences (Issues in Cultural and Media Studies) - Softcover

 
9780335211661: Critical Readings: Media And Audiences (Issues in Cultural and Media Studies)
Softcover
ISBN 10: 0335211666 ISBN 13: 9780335211661
Verlag: Open University Press, 2003

Inhaltsangabe

  • What changes have taken place to the ways in which the audience is perceived?
  • How have audiences become fragmented in the search for ratings?
  • What next for audience research in the 21st century?
The study of ‘audience’ is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from the idea that groups of people can share common purpose or interests, there are still enough reasons for wanting to explore the way in which audiences behave, understand and interact with media in all their various forms. One of these reasons is the vast sums of money persistently expended by advertisers and broadcasters who are trying to give ‘the audience’ what ‘it’ wants.

Critical Readings: Media and Audiences brings together some of the important developments in the history of audience and media studies and the significant research which has shaped the field until now.

This collection of original research provides students and lecturers in media, film and cultural studies with a better understanding of the rationale, findings and forms of analysis undertaken at different points in the field's research-based career.

Essays by
John Banks, Nancy Baym, S. Elizabeth Bird, Jay G. Blumler, Philip Elliott, Marie Gillespie, Michael Gurevitch, Stuart Hall, James D. Halloran, Henry Jenkins, Elihu Katz, Gerald Kosicki, Paul Lavrakas, Paul Lazarsfeld, L.W. Lichty, Annette N. Markham, Eileen Meehan, Graham Murdock, Virginia Nightingale, Karen Ross, J.G. Webster.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Virginia Nightingale is Associate Professor in the School of Communication, Design and Media at the University of Western Sydney, Australia. Her research focuses on audience theory and research practice. She is the author ofStudying Audiences: The Shock of the Real (1996).

Karen Ross is Reader in Mass Communications at Coventry University, UK. She has published extensively in the broad area of audience identities. Her recent books includeMapping the Margins (2003), Women, Politics, Media (2002) and Black and White Media(1996).

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Open University Press
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0335211666
ISBN 13 
9780335211661
Einband
Taschenbuch
Anzahl der Seiten
324
Herausgeber
Nightingale Virginia
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780335211678: Critical Readings in Media and Audiences

Vorgestellte Ausgabe

ISBN 10:  0335211674 ISBN 13:  9780335211678
Verlag: Open University Press, 2004
Hardcover