Responsive Healthcare: Marketing for a Public Service (Health Services Management,) - Softcover

Sheaff, .

 
9780335199662: Responsive Healthcare: Marketing for a Public Service (Health Services Management,)
Softcover
ISBN 10: 0335199666 ISBN 13: 9780335199662
Verlag: Open University Press, 2001

Inhaltsangabe

* How should marketing be carried out by publicly-funded health services?
* How must conventional marketing techniques be altered for this purpose?
* What lessons can be drawn from practical attempts to market healthcare to date?

This comprehensive book covers all main aspects of marketing and describes how conventional marketing methods can be adapted for use in healthcare and publicly-funded systems responsible for health promotion and health service planning. Written for busy health service managers and clinical professionals, the book shows how successful marketing can be put into practice. The material is organized according to the different type of marketing task found in health systems: healthcare purchasing, health promotion, public hospital provision, primary care and consumer research. Responsive Healthcare focuses mainly on the British health system and its recent reforms, but the general themes and lessons to be learned are applicable to most health systems and the book will be of interest to health service managers and clinicians worldwide.

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Über die Autorin bzw. den Autor

Rod Sheaff is a Senior Researcher at the National Primary Care Research and Development Centre, University of Manchester. Besides being the author of Marketing for the NHS (1990) and various other books and papers on health policy and health service management, he has extensive working experience in the National Health Service and a number of foreign health systems.

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Verlag
Open University Press
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0335199666
ISBN 13 
9780335199662
Einband
Taschenbuch
Anzahl der Seiten
264
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780335199679: Responsive Healthcare: Marketing for a Public Service (Health Services Management,)

Vorgestellte Ausgabe

ISBN 10:  0335199674 ISBN 13:  9780335199679
Verlag: Open University Press, 2002
Hardcover