Strategic Reputation Risk Management - Hardcover

Larkin, J.

 
9780333995549: Strategic Reputation Risk Management
Hardcover
ISBN 10: 0333995546 ISBN 13: 9780333995549
Verlag: Palgrave Macmillan, 2002

Inhaltsangabe

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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Über die Autorin bzw. den Autor

JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to manage the threats and opportunities from emerging issues and risk perception and their impacts on commercial and reputational performance. She is a Founding Partner of Regester Larkin and a regular speaker and commentator on reputation risk management issues. She is a Fellow of the UK Institute of Public Relations, Royal Institution and Royal Society of Arts, a board member of the Issue Management Council based in Washington DC, an advisor to government on risk communication and a lecturer for a number of universities, including the Harvard Center for Risk Analysis and Centre for Risk Management at King's College, London.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0333995546
ISBN 13 
9780333995549
Einband
Gebundene Ausgabe
Anzahl der Seiten
288
Kontakt zum Hersteller
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Weitere beliebte Ausgaben desselben Titels

9781349432523: Strategic Reputation Risk Management

Vorgestellte Ausgabe

ISBN 10:  1349432520 ISBN 13:  9781349432523
Verlag: Palgrave Macmillan, 2003
Softcover