Marketing: A Complete Guide - Softcover

Über die Autorin bzw. den Autor

MARTIN CHRISTOPHER is Professor of Marketing and Logistics at Cranfield School of Management and Deputy Director of the School with responsibility for Management Development Programmes. He is co-editor of the International Journal of Logistics Management and has numerous recent books on relationship marketing, customer service and logistics strategy. He has been a Visiting Professor at the Universities of British Columbia, New South Wales and South Florida. He is a Fellow of the Chartered Institute of Marketing and the Institute of Logistics and Transport. He has worked as a consultant for major international companies in North America, Europe, the Far East and Australasia.

MALCOLM MCDONALD is Professor of Marketing Strategy at Cranfield School of Management and is Deputy Director of the School with responsibility for e-business. He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. Over the past twenty-five years he has run marketing seminars in the UK, Europe, Japan, India, the Far East, Australasia, South America, South Africa, Brazil, China and the USA. He has written thirty three books and published numerous papers. He is a Fellow of the Chartered Institute of Marketing.