The Neglected Firm: Every Manager Must Manage Two Firms : The Present One and the Future One - Hardcover

Sa, Jorge Alberto Sousa De Vasconcellos E.

 
9780333987124: The Neglected Firm: Every Manager Must Manage Two Firms : The Present One and the Future One

Inhaltsangabe

Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues.

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Über die Autorinnen und Autoren

Jorge Vasconcellos e SÁ holds a Ph.D. from Columbia University and is the author of many books on economics and management.


Jorge Vasconcellos e Sá holds a Ph.D. from Columbia University and is the author of many books on economics and management.

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