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Inclusive Branding: The Why and How of a Holistic Approach to Brands - Hardcover

Schmidt, Klaus; Ludlow, Chris

 
9780333980798: Inclusive Branding: The Why and How of a Holistic Approach to Brands
Hardcover
ISBN 10: 0333980794 ISBN 13: 9780333980798
Verlag: Palgrave Macmillan, 2003

Inhaltsangabe

02

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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Über die Autorin bzw. den Autor

Klaus Schmidt is co-founder and now CEO of Henrion Ludlow Schmidt, leading European brand creation and management consultants based in London and Hamburg.

Chris Ludlow is a co-founder of Henrion Ludlow Schmidt, is now a consultant to the company and is a frequent contributor and broadcaster on branding subjects.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0333980794
ISBN 13 
9780333980798
Einband
Gebundene Ausgabe
Anzahl der Seiten
210
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
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Deutschland