Mastering e-Business (Master Series (Business)) - Softcover

Groucutt, Jonathan; Griseri, Paul

 
9780333968321: Mastering e-Business (Master Series (Business))
Softcover
ISBN 10: 0333968328 ISBN 13: 9780333968321
Verlag: Red Globe Press, 2004

Inhaltsangabe

Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

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Über die Autorin bzw. den Autor

PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002).

JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.

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Verlag
Red Globe Press
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0333968328
ISBN 13 
9780333968321
Einband
Taschenbuch
Anzahl der Seiten
297
Kontakt zum Hersteller
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Verantwortliche Person
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