Verwandte Artikel zu Mastering e-Business (Master Series (Business))
Inhaltsangabe
Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
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Über die Autorin bzw. den Autor
PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002).
JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.
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Mastering e-Business (Master Series (Business))
Verlag:
Red Globe Press 22.03.2004., 2004
ISBN 10: 0333968328
ISBN 13: 9780333968321
Gebraucht
Softcover
Anbieter: Buchladen an der Kyll, Birgel, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut. Auflage: 2004. 297 Seiten dieselbe ISBN-anderes Cover, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 121239 Sprache: Englisch Gewicht in Gramm: 455 15,9 x 1,9 x 23,5 cm, Taschenbuch. Artikel-Nr. 197828
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Mastering E-Business (Palgrave Master Series)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780333968321. Artikel-Nr. 9791096
Anzahl: 1 verfügbar
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Mastering E-Business
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780333968321. Artikel-Nr. 9565932
Anzahl: 1 verfügbar
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Mastering e-Business (Palgrave Master Series (Business))
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780333968321
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Mastering e-Business (Palgrave Master Series (Business))
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Mastering e-Business (Palgrave Master Series (Business)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780333968321
Anzahl: 2 verfügbar