Winning Reputations: How To Be Your Own Spin Doctor - Softcover

Genasi, C.

 
9780333963654: Winning Reputations: How To Be Your Own Spin Doctor
Softcover
ISBN 10: 0333963652 ISBN 13: 9780333963654
Verlag: Palgrave Macmillan, 2001

Inhaltsangabe

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

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Über die Autorin bzw. den Autor

CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0333963652
ISBN 13 
9780333963654
Einband
Taschenbuch
Anzahl der Seiten
205
Kontakt zum Hersteller
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Deutschland

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9781349427673: Winning Reputations: How To Be Your Own Spin Doctor

Vorgestellte Ausgabe

ISBN 10:  1349427675 ISBN 13:  9781349427673
Verlag: Palgrave Macmillan, 2016
Softcover