E-Business: Principles and Practice - Softcover

Rowley, Jennifer

 
9780333949146: E-Business: Principles and Practice
Softcover
ISBN 10: 0333949145 ISBN 13: 9780333949146
Verlag: Red Globe Press, 2002

Inhaltsangabe

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

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Über die Autorin bzw. den Autor

JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK

Von der hinteren Coverseite


This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rowley/

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Verlag
Red Globe Press
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0333949145
ISBN 13 
9780333949146
Einband
Taschenbuch
Anzahl der Seiten
280
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780333949139: E-Business: Principles and Practice

Vorgestellte Ausgabe

ISBN 10:  0333949137 ISBN 13:  9780333949139
Verlag: Palgrave Macmillan, 2002
Hardcover